Why You Are Losing Followers on Instagram – Updated 2021

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Why You Are Losing Followers on Instagram – Updated 2021

One of the main concerns shared by Instagram users is follower loss. Once you start to invest in your image and web presence, your interactions will grow. But, sometimes, inexplicably, your engagement will drop or even reverse. It is common to see followers simply disappear, even though new users may still be interacting with your content. It can reach a point where follower loss outstrips gain and it’s understandable that you’ll have some questions.

First, there are some simple explanations for follower loss. Many active Instagram users are sensitive to their follower:following ratio. Most people regularly investigate and do some manual cleanup of the people they follow so as to balance their ratio.

Also, people will unfollow you if they see you are simply inactive. They’ll also unfollow you if you’ve recently posted something low quality, or even posted something that was high quality but rubbed them the wrong way, encouraged them to check out your profile, and led them to unfollow you. Essentially, you’re damned if you do and damned if you don’t. It’s not worth stressing over how individuals behave on the platform.

Minor digression: if you are posting highly objectionable content and users are communicating with you expressing their disagreement or displeasure, then it’s not really a mystery. If you find yourself confounded, you can always ask Tree Frog to provide an account evaluation for a low fee.

More likely, follower loss will come from fake and semi-fake followers. A fake follower is a bot–a bot that is a bot 100% of the time. The only purpose of the account is to take automated actions supporting a variety of outcomes.

One thing people often ask me is how can they have fake followers if they’ve never purchased them. The bots may follow arbitrary accounts just so that they look real, fooling both Instagram and other users. These accounts are often created in batches and they’re also banned in batches, which cause large drops in followings, especially amongst celebrities and accounts with massive followings.

A semi-fake follower is a real account, a real person or business, that uses an illicit growth service. These accounts seldom get banned, but they will often use follow-unfollow tactics. With this, they’ll follow you hoping that you’ll follow them. A few days later, they’ll slyly unfollow you. Instagram doesn’t alert you to such things, so a user who plays by the rules isn’t likely to notice the specific offending account until weeks or months later.

While supporting a service like Tree Frog, we do see instances of users losing followers, but there’s nothing we can do about it as an organic service. Other services may send more bots in order to pad your activity log, but we don’t do that. This follower loss is usually a good thing, anyway, because you’re guaranteed that anyone getting banned, automatically unfollowing you, or deciding they don’t like your content. In real life, when you ask a member of the opposite sex for their number, it’s not worth stressing out about it if they don’t show give it to you or don’t show interest. Instagram is the same way–those who demonstrate interest in you are only one component of your overall appeal. You can always improve yourself and your account and transcend the traditional gauge of popularity.

Ryan H.
Ryan H.
Entrepreneur, brand developer and social media specialist, Ryan Hertel is the creative director of a social media growth service, Tree Frog, which he launched in 2017 alongside his business partner. Ryan travels back and forth between his companies and clients in New York City, Philadelphia and Scranton Pennsylvania. 

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