Social media apps will always be in competition with each other. Each app will always want to be the most popular. Thus, it is not a coincidence that the apps sometimes have similarities in their design. Stories are only seconds of a video or a picture that users upload on their different social media apps. And now Snapchat, Instagram, Twitter, and Facebook all seem to have their own version of a Story. But which one is better?
The app that created the Story was Snapchat. Reggie Brown, one of the founders, wanted to create an app that allowed users to post photos and videos that would disappear from the site after some time. Evan Spiegel, another founder, stated the reason for this was because users, especially the younger ones, “didn’t want their social media history to come back to haunt them.” In 2013, Snapchat introduced their Stories which allowed users to post videos and photos that would disappear after 24 hours. The Stories play in the order of when they were taken and users can see everyone’s story for only 24 hours. Users are also allowed to view the Story as many times as they may like. Snapchat stories additionally became popular because of their effects called Snapchat Lenses , that are applied to the face of the user before they post their story. The dog face is one of those effects that became very popular after its release. With a Snapchat Story, users are additionally able to save them and see who has viewed their story.
Instagram was the next app to create Stories. Instagram was based on only communicating through photos, which allowed for the upload, likes, and comments of them. In August of 2016 Instagram announced its own version of stories which received backlash for copying Snapchat. Instagram stories allowed for users to take photos and videos, add any effects they want, have them disappear after 24 hours, and see who viewed their story. These are all the same things that could be done on Snapchat. Kevin Systrom, the CEO of Instagram, understood the similarities between the two and stated, “This isn’t about who invented something. This is about a format and how you take it to a network and put your own spin on it.” For Instagram the Stories allowed users to post pictures and videos that were not “good enough” for their Instagram feed. Some of the differences between Instagram and Snapchat Stories is that Instagram Stories appear on the main page instead of on a separate page. Users don’t have to follow someone to see an Instagram story, as long as the profile is public, one is allowed to view the story. Also, a Snapchat story tells the user if someone took a screenshot of their story but on Instagram it doesn’t do that.
In March of 2017 Facebook stories were created. The product Manager of Facebook also noted like Instagram, “this is something Snapchat has really pioneered.” Similarly to the rest, the Stories can be photos or videos that disappear after 24 hours. There is the ability to decorate a post anyway someone wants to but one of the main differences is that the video can only be viewed twice. The Facebook stories are allowing people who do not have Snapchat or Instagram, typically the older generations, to still be able to use this type of media.
Twitter came out with its own version of Stories called Fleets. Unlike tweets, a Fleet will only appear if one follows that user or if they seek that user’s public account. The Fleets could be pictures or videos that would disappear after 24 hours. Like Instagram, the Fleets appear on the first page of the app.
Each app is modernizing to what social media users like, and it’s good for the apps to take advantage of the ways they can grow their following. It is hard to state which one is better as they are all very similar so it all comes down to personal preference.
Personally, when the Instagram Stories came out, I didn’t like them because it was new and a bit weird for me. Stories were a big part of Snapchat, and it felt out of place on Instagram. But now that I’ve gotten used to the Instagram Stories and I don’t use Snapchat anymore, Instagram has become my favorite.
So, which one do you prefer?