Like many recent influencers, Bella Poarch has used her TikTok fame to delve into the music industry. She’s most well known for her viral TikTok where she lip-synchs the song “M to the B” with exaggerated facial expressions. The video has over 603 million views. As the third most-followed person on TikTok, Poarch is no small name.
Along with the single, Poarch released a music video, which hit over 10 million views in the first 24 hours of its release. Additionally, the song is being used in TikTok posts, with over a million videos using it. Unlike Dixie D’Amelio, another TikTok star who has started a music career, Poarch isn’t receiving much hate for her song.
The song itself centers around the themes of self-confidence and acceptance of one’s self, despite what others may say or think. The video revolves around a factory setting, where men can build their ideal woman, thus the song’s title. In an article on NME, Poarch tells her audience that she “hope[s] it helps people to feel more confident and good about themselves,” further extending the message of self-love.
Other influential figures, like Larray, Bretman Hall, and Mia Khalifa, are featured in the music video. In an interview with Vogue, Poarch states that the reason she included other famous figures was that “they represent what the song meant based on their past, who they are, or who they’ve become.”
YouTuber James Charles was also supposed to be featured but was cut out of the final video. Poarch and Charles have already collaborated on TikTok and had good relations with each other. Although Poarch hasn’t commented on the removal of Charles, it’s assumed that it’s because of his current scandals.
Around the same time as the release of “Build a B*tch,” Dixie D’Amelio and Olivia Rodrigo released new music as well along with music videos. D’Amelio’s “F***BOY” currently has about 4.6 million views on the video and Rodrigo’s “good 4 u” at around 29.6 million views. Despite being the newest in the music industry, Poarch’s music video has over 56 million views.
While Rodrigo may be higher on the charts, Poarch continues to rise into the Top 50 on the US and Global Spotify charts. The song is highest on the Philippines chart at #6, due to it being Poarch’s country of origin and her expressed activism for Asian American and Pacific Islander rights.
With the success of her debut, Poarch plans to continue to create, stating that she wants to talk about her “mental health, [her] past, and more” in the future. As a Navy veteran, Poarch’s values relate to what she learned during her service: being self-made and having people “to trust and achieve great things.”