Cinnamon Toast Crunch, one of the country’s most beloved cereals, was involved in a viral Twitter thread regarding shrimp tails in Twitter user Jensen Karp’s cereal. Karp, a music producer, is verified on the social media platform, and tweeted on March 22, 2021, with a photo of suspected shrimp tails in his cereal and tagging Cinnamon Toast Crunch’s Twitter account.
— Jensen Karp (@JensenKarp) March 22, 2021
Jeff Harmening, the CEO of General Mills, immediately responded and stated that “we take food safety very seriously” and that they’re “in the process of working with that consumer” to figure out what exactly happened.
Karp reported that he was told by General Mills that the suspected shrimp tails were clumps of unmixed ingredients, but he later stated that he’s waiting for General Mills to send an envelope to place the shrimp tailpieces in for a DNA test.
Another update from Karp stated that his wife looked at the other cereal bag in the family pack, and stated that it “seems taped up (?) and also appears to include…(I don’t even want to say it)…dental floss.” Some speculate that an individual messed with the cereal packaging in production, or that rodents got into the ingredients and nested there. More photos seem to look like rodent droppings.
However, after being put in the spotlight due to the shrimp fiasco, Karp has been called out by some on Twitter. Several women who had been in relationships with Karp, or worked with him stated that he’s emotionally abusive and manipulative. Melissa Stetten, Brittani Nichols, Rory Uphold, and others all shared their negative experiences with Karp, Stetten stating that he’s “a manipulative gaslighting narcissistic ex-boyfriend” in a tweet. Uphold tweeted that Karp “is the most abusive person [she] [has] ever been with” in response to a tweet by LAT Entertainment bringing attention to the shrimp saga.
With multiple women having similar experiences with Karp, it’s clear the attention has shifted from cereal to canceling, in a move otherwise known as being “milkshake ducked,” when an individual gains interest from the Internet and is quickly hated for past mistakes. With the spotlight on Karp, Twitter users have shifted their attention from what exactly happened with his box of Cinnamon Toast Crunch, to look into his past relationships and problematic personality.