Boy Bands have been around for a while. Every couple of years, a new one emerges and becomes massively popular. In 2010, the world was overcome by One Direction. Near the end of the decade, the K-Pop group, BTS, started to take the world’s attention. The next group that could be a true contender against these others is PRETTYMUCH. From the band’s singing to dancing, they have amazing talent and are gaining popularity fast.
Similar to One Direction, PRETTYMUCH was created by Simon Cowell who found them as soloists but brought them together as a band. Edwin, Nick, Zion, Brandon, and Austin came together to form their R&B group in 2016. Just a month after they released their first song, “Would You Mind?” they were set to perform at the 2017 Teen Choice Awards. The song was hitting the charts as it appeared on Billboard’s Mainstream Top 40. Some of their best songs include, ‘Open Arms’, which contained an amazing beat drop while displaying their range in vocals. ‘10,000 Hours’ included great adlibs by the boys and the music video showed how much they enjoy each other’s company. ‘Summer On You’, was a spectacular song that was written by the one and only Ed Sheeran.
The band continued to release songs all through 2019 but unfortunately hit a couple of road bumps in 2020. They were supposed to open for Camila Cabello on her tour, but it was canceled due to the pandemic. Around this time, the five boys had to change labels from Syco Music to Sire records, so they did not release much music in 2020.
Nonetheless, their break did not phase them. During this period, one of their band members entered a new stage of life. Austin became a father with his son, Theo. In May of last year Austin shared a photo with the caption, “So today I became a father to the most amazing baby boy Theodore Hudson William Porter. I can’t wait to watch him grow and do great things!”
2021 looks like a better year for the hardworking boys to come together. In an interview with People, Edwin talked about the transition to a different label, “We felt like we were within boundaries with our last label. We just said, ‘Hey, we’re going to start fresh, we’re just going to drop all the boundaries, all the limitations and just move forward.’”
In late January, they released their fifth EP “Smackables”. “We had to go back to basics. We had to reflect. Like, wow, I can’t believe we did that. But also, I can’t believe what we’re about to do. How do we get there?” Brandon stated. The band is in their “PRETTYMUCH 2.0” period and they are working on making more of their music, “natural, authentic and real”.
The band has the work ethic and dedication any musical stars need to do to be successful. As they prepare to release their first album, they are making sure to stay grounded. “In the beginning, it was hard because how do you balance that—being young and trying to make it but also trying to stay true,” the group talked about their challenges and being there for each other, “the one thing that we just held onto was that we respect each other, we live with each other, we love each other, and we’re brothers.”