Facebook and Instagram, which was acquired by Facebook in 2012, have been battling Snapchat for social media supremacy for what has seemed almost like a lifetime. In recent years, for example, we have seen Instagram and Facebook add face filters and a ‘stories’ feature to directly rival those of Snapchat. One feature that Facebook and Instagram have that Snapchat currently lacks is a livestream feature. And this isn’t any old livestream feature, because users can use face filters during the livestream itself. I can almost hear Mark Zuckerberg laughing to himself as he thinks about how he nabbed a feature from Snapchat and took it one step further.
One person who was not laughing about Facebook’s livestreaming capabilities was Pakistani politician Shaukat Yousafzai—although the internet certainly was. See, Yousafzai was talking to journalists late last week and the event was being livestreamed to his political party’s Facebook page. At one point during the press conference, pink ears, a black nose, and whiskers all appeared on Yousafzai’s face. What could have possibly caused this to happen, you might ask. Yes, you guessed it: Facebook’s ability to use face filters during livestreams. Someone running the livestream accidentally activated the face filters, and, for a short while, viewers saw Yousafzai and nearby officials transform into a cute cat before their very eyes.
The livestream, which was subsequently uploaded to the political party’s Facebook page, was taken down shortly after it was posted. Unfortunately for Yousafzai and the other officials, that didn’t stop the Internet from grabbing screenshots of the livestream. Images of Yousafzai have been shared all over social media, and people were not shy to poke fun at this unfortunate, yet amusing, mistake. In fact, if you perform a google search for Yousafzai most of the top stories on the front page are related to his press conference debacle. I’m sure that Yousafzai is trying to move on from the incident as quickly as possible, although I wouldn’t be surprised if his fellow officials have started calling him “ShauCat” Yousafzai.